A brand, that sizzles...

Whoo.. that was some excellent meal.

My folks are going back home, and we had a nice dinner at the Parkway Thai restaurant in Centrepoint. 7 dishes, and only about 20 bux per person. Still one of my favorite Thai restaurants in Singapore.

Anyway, as I was walking to the dining venue, I passed by the Robinson store front, and was greeted by an impressive sindow display. Gone were the mannequins, and in their place, the bright interior of the shop. Right in the middle, a sea water fish tank (by their colourful inhabitats and anemones) caught my eye. It was a very nice display, until I saw the brand that is perched on top of it. It said Lamer.

*blink blink*
*blink blink*

Oh.. it is La mer. But.. but.. it still sounded soo much like the other word...
People really should be more careful when picking brand names.

One of the quite succesful brand that I saw in Japan was: Comme ca ism.
The store is basically like a Muji store, except that while Muji is "Brandless" (無印), everything in the store is a 'Comme' item.

I wondered why this particular brand is so successful, until it dawned on me what the brand might mean: Commercialism.